Influencers are best known for their ability to influence—or inspire their followers. This is also true for travel influencers, even though the path to purchase is significantly longer than, say, lipstick. Through stunning visuals and inter...
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Diversity and inclusion initiatives—referred to as D&I—have become more common, but that doesn’t mean they are well-understood or always eff...
The right influencer is the key to campaign effectiveness. Not every travel influencer is alike. In reality, they are all different in their...
Brands used to focus on building awareness through traditional advertising—commercials, billboards, print ads, and the like. But as times ch...
Influencer marketing will be a 24-billion-dollar industry by the end of 2024, with 85% of people believing it to be an effective form of mar...
There’s no question that the art of social influence provides major value to travel brands… but the challenge is fitting influencers into yo...
An agency of record (AOR) is an agency authorized to purchase advertising time or space on behalf of a company with which they have a contra...
