Influencers are best known for their ability to influence—or inspire their followers. This is also true for travel influencers, even though the path to purchase is significantly longer than, say, lipstick. Through stunning visuals and inter...
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Brands used to focus on building awareness through traditional advertising—commercials, billboards, print ads, and the like. But as times ch...
An agency of record (AOR) is an agency authorized to purchase advertising time or space on behalf of a company with which they have a contra...
